Economic uncertainty is a fact of life for businesses of all sizes. What smacked us in the face of uncertainty was when COVID-19 hit the globe. I was affected as a business owner and saw first-hand the number of businesses that were crippled by this devastating epidemic. However, small businesses often feel the sting of economic downturns more acutely. With fewer resources and a narrower customer base, they can struggle to stay afloat during challenging…
Marketing is a crucial aspect of growing any business, and for small businesses on a tight budget, it can be quite challenging. However, with the right strategies and a bit of creativity, it is possible to promote your business without breaking the bank. Here are 7 cost-effective marketing strategies that small businesses can utilize to reach their target audience and increase brand awareness without spending too much money.
When the pandemic hit, it halted America’s economic engine, the small business. It shut down many small businesses across the globe, and I saw firsthand how it affected my local community. That placed a lot of small business owners in a difficult position. Many businesses, both large and small, shut down. Those who stayed open had to think outside the box regarding keeping their existing customers and attracting prospective customers. They had to think of…
