By Alan D. Benson
We all must have relationships if we want to build our business because they are the lifeblood of any business. In today’s hyper-connected world, where networks can make or break your brand, the ability to forge powerful relationships is no longer a soft skill. It’s a superpower. But let’s face it; traditional networking events can feel forced and awkward, leaving you wondering if the effort was even worth it.
Fear not, fellow entrepreneur! This article will equip you with the tools and mindset to transform from a networking newbie to a Networking Ninja, forging connections that propel your business forward – without the cringe factor.
Shifting Your Mindset:
Before diving into strategies, let’s address the elephant in the room: the awkwardness. Networking often feels transactional, inauthentic, and, well, icky. But what if we reframed it? Instead of viewing it as self-serving “sales” opportunities, what if we saw it as a chance to build mutually beneficial relationships?
Remember: People connect with people, not businesses. Focus on value and genuine connections, offering value, and building trust. The business growth will follow organically.
Strategies for the Savvy Networker:
- Know Your Niche and Target Audience: Start by defining your ideal connection. Who can support your business growth? Industry peers? Potential clients? Investors? Once you know your target, identify events, workshops, or online communities where they congregate.
- Be a Connector, Not Just a Collector: Networking isn’t a one-way street. Instead of solely seeking connections for your benefit, focus on connecting with others within your network. This fosters trust, establishes you as a valuable resource, and opens doors to unexpected opportunities.
- Craft Your Elevator Pitch (Without the Cheese): You have 30 seconds to make an impression. Ditch the sales jargon and craft a concise, engaging statement that introduces you, your business, and the value you offer. Focus on sparking curiosity and leaving them wanting more.
- Be an Active Listener, Not Just a Talker: People crave genuine connection. Ask thoughtful questions, listen actively, and be present in the conversation. Remember, networking is about building relationships, not just promoting yourself.
- Follow Up, Foster, and Flourish: Keep the connection from fizzling out after the initial exchange. Send a personalized follow-up email, connect on social media, or offer relevant information. Remember, relationships require nurturing.
How to Build Your Networking Action Plan:
Now that you have the right mindset and strategies, it’s time to take action! Here’s a simple framework to get you started:
- Define Your Goals: What do you hope to achieve through networking? Have you increased brand awareness? New clients? Strategic partnerships? Having clear goals will guide your efforts.
- Identify Your Target Audience: Who are the individuals or groups that can help you achieve your goals? Research industry events, online communities, or relevant gatherings.
- Choose Your Weapons: Select a mix of online and offline networking channels that align with your target audience and comfort level. This could include industry conferences, online forums, local business groups, or social media events.
- Craft Your Networking Toolkit: Prepare your elevator pitch, business cards, and relevant materials showcasing your expertise. Remember, your online presence is also part of your brand, so ensure your social media profiles are professional and current.
- Act and Be Consistent: Networking is a marathon, not a sprint. Schedule regular time for networking activities, be it attending events, joining online communities, or reaching out to potential connections. The key is to be consistent and show genuine interest in building relationships.
Remember: Networking isn’t about collecting business cards or ticking boxes. It’s about cultivating authentic connections that fuel your business growth and leave you feeling empowered, not exhausted. So, ditch the awkwardness, embrace the Networking Ninja spirit, and forge connections that propel you and your business to new heights!
